What term describes platforms tailoring your feed to your preferences?

• A. Filtering
• B. Personalization
• C. Targeted Content
• D. Curation

Answer: (B)

The concept being tested is how platforms customize a user's feed to match their interests through personalization. Personalization uses signals from your activity—likes, follows, time spent, searches, and interactions—to infer what you find interesting and then recommend or reorder content accordingly. This makes the feed feel custom-made for you and evolves as your tastes change, keeping the experience relevant.

Filtering focuses on removing content you don’t want, rather than shaping what you see next. Targeted content usually refers to ads or messages aimed at a specific group, not the entire feed for an individual. Curation is the act of selecting content, which can be done by humans or algorithms; personalization specifically describes tailoring to an individual user’s behavior and preferences. Therefore, personalization best describes tailoring your feed to your preferences.